OpenX Promotes Mitchell Greenway to Managing Director, APAC

2024年04月10日 02:03:38

打印 放大 缩小

Greenway’s appointment expands OpenX’s commitment to continuing to scale CTV across APAC.

PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Mitchell Greenway to Managing Director, APAC. In his new role, Greenway will lead OpenX's operations across Australia, India, Japan, New Zealand, and Southeast Asia.

In 2019, Greenway was OpenX’s first hire in the Australia/New Zealand region, where as Managing Director he built the local team that was responsible for increasing publisher access to demand in the region. Most recently, Greenway spent two years in North America developing OpenX’s CTV supply footprint and go-to-market strategy. In this role, Greenway developed extensive technical expertise and leadership in streaming.

As Managing Director, APAC, Greenway will be responsible for expanding OpenX’s presence throughout the region. Greenway will also have a specific focus on growing OpenX’s CTV presence in market, bringing extensive CTV experience to the role, and serving as a core member of OpenX’s CTV steering committee.

“I’m excited to not only be returning home to Sydney with my family but to be working once again with colleagues and clients in the region, with an enhanced global focus on our CTV footprint and capabilities,” says Greenway. “I am especially looking forward to the opportunity to lead all of the unique regions within APAC — each market has its own needs, and therefore opportunities, from a cultural, content, and overall programmatic standpoint.”

Greenway is a 13-year veteran of programmatic and digital media, spending much of that time working on the supply side or for publishers. Before joining OpenX, Greenway led the partnership team at Yahoo and the programmatic and audience team at Bauer Media.

Greenway steps into the role as his predecessor, Andrew Tu, retires from a more than 30-year career in digital and programmatic advertising. Greenway will report to John Gentry, CEO.

“I’m excited to see Mitch expand his role and leverage his extensive programmatic and CTV knowledge to build on the strong foundation in the APAC region that Andrew and his team built,” says Gentry. “Mitch’s ability to connect at local levels across the region makes him the ideal leader to continue to build on our legacy in APAC, and I’m looking forward to him powering growth through his deep understanding of the evolving CTV landscape.“

About OpenX

OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side targeting, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 15-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.

责任编辑:admin

相关阅读

天涯网友:吓得魂飞魄散
评论:每天都要做两件事情:晚上不想睡、早上不想起。

天猫网友:斑驳 wounded
评论:人生如梦,我总失眠;人生如戏,我总穿帮;人生如歌,我总跑调;人生如战场,我总走火。

腾讯网友:Flowers情调
评论:最郁闷的是:网上购票,钱从账户划去了,票没出来。

其它网友:迷乱浮生ˉ2c1
评论:坐地铁,是一项糅合太极,柔道,缩骨功的综合性运动。

淘宝网友:半日情obsessIOn
评论:我要多念一点书,哪怕以后当流氓,那咱也是有文化的流氓。

搜狐网友:Curtain 私念
评论:我来到我们来过的小路,捡起我们可耻的幸福。

网易网友:带你逃离uniVer
评论:我是个特别的人,我是个平凡的人,所以我是个特别平凡的人

本网网友:听ヽ天甾哭泣
评论:长的帅还不是靠爸妈,活得帅才算是真本事。

凤凰网友:烟祭 smoke
评论:你都好意思骗我了,我哪好意思不信。

猫扑网友:浮浅 Superficial°
评论:没事的话别来找我,有事那就更别来找我了。